The Main Course...

From 140 to 280: How Twitter is Changing What Made It Great

Last week, Twitter announced an update that has shocked the social media world. Twitter’s CEO Jack Dorsey tweeted that the social media giant would now allow users to double their character count in posts from 140 to 280 characters. This decision was met with both backlash and praise, with some excited to have the ability to express thoughts more completely and others upset that the change will ruin the creativity that goes into forming each 140-character tweet.

I agree with the ladder. Twitter’s brevity is what makes the site different than all of the other platforms. Anyone can type long, convoluted messages discussing any matter of topics. But with Twitter, these posts must be carefully trimmed so only the important content is left.


Read more...
 
 
Recent Post

Augmented Realty and Pokémon Go

Picture this. You are learning about anatomy, and it is time to study for your exam. However, you reach over your textbook and grab a pair of goggles. You place the goggles on your head and you pull up a picture of the human body. The image appears in front of you, floating in mid-air. The 3D picture reacts to your hands and your position in space. You can pull apart the image of the midsection and locate the digestive system, you can scope through the eye socket and discover its connection to the brain and you are able to count the bones in each foot while looking at every angle. You do all of this without moving from your couch or opening a book. There is no small screen. There are no two-dimensional limitations to your exploration of the human body. This is our future.

Read more...
 
 
Recent Post

The Five Senses in Branding

We are overwhelmed all day, every day, with branding. Without moving, I can see the Cisco logo on my office telephone, the shiny Samsung print on my laptop, the small tribute to Logitech on my wireless mouse, and the embossed letters on my purse spelling out “Guess.” I can occasionally hear the familiar tune from iPhones as people receive emails and text messages around the office. I feel the unmistakable softness of my American Eagle jeans and I taste my Trident gum, that happens to taste similar no matter what flavor you buy. I can smell the brand of detergent I used to wash my clothes over the weekend. All of these examples are the result of branding techniques.

Read more...
 
   
More Recent Posts

Also by this AUTHOR