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Augmented Realty and Pokémon Go

Picture this. You are learning about anatomy, and it is time to study for your exam. However, you reach over your textbook and grab a pair of goggles. You place the goggles on your head and you pull up a picture of the human body. The image appears in front of you, floating in mid-air. The 3D picture reacts to your hands and your position in space. You can pull apart the image of the midsection and locate the digestive system, you can scope through the eye socket and discover its connection to the brain and you are able to count the bones in each foot while looking at every angle. You do all of this without moving from your couch or opening a book. There is no small screen. There are no two-dimensional limitations to your exploration of the human body. This is our future.

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Recent Post

The Five Senses in Branding

We are overwhelmed all day, every day, with branding. Without moving, I can see the Cisco logo on my office telephone, the shiny Samsung print on my laptop, the small tribute to Logitech on my wireless mouse, and the embossed letters on my purse spelling out “Guess.” I can occasionally hear the familiar tune from iPhones as people receive emails and text messages around the office. I feel the unmistakable softness of my American Eagle jeans and I taste my Trident gum, that happens to taste similar no matter what flavor you buy. I can smell the brand of detergent I used to wash my clothes over the weekend. All of these examples are the result of branding techniques.

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The Ultimate Washington DC Fourth of July Agenda

Washington, D.C. is the fourth best city to celebrate the Fourth of July, behind Seattle, Minneapolis and New Orleans. It ranks 33rd in entertainment and food, sixth in attractions and activities and 23rd in weather forecast. The attractions on this holiday are scattered throughout the city, and begin and end at various times. Among festivals, museums and parades, the followin agenda will let you get to all the places you are looking forward to visiting.

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Are Additional Transportation Options “Uberly” Successful?

Taxis have long been an icon of city living. If you walk into any New York City street, you can expect to see a familiar-looking yellow sedan with “TAXI” written in black letters. Taxis, originally much different than the current model, have been around in cities like NYC since the late 19th century.

Looking for a vacant taxi and getting the cabby’s attention can prove practically impossible. However, within the last five to 10 years there has emerged additional transportation services, such as Uber and Lyft, which have given consumers the opportunity to request a ride at their location via mobile app. 

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Fresh Veggies Day

Happy Fresh Veggies Day!


Fresh Veggies Day is June 17. It is important to acknowledge fresh vegetables and how vital they are to our health. Many Americans don’t eat the suggested amount of vegetables per day, even though it can decrease our risk of disease. Use Fresh Veggies Day to learn about vegetables, why they are important and how you can eat more of them.


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What Now: After Presidents Leave Office

What happens after a presidency?

As the 44th presidency comes to a close, we are all wondering, what will Obama do next? Every former president retains the title Mr. President, but all are booted from The White House on the inauguration day of the next president. Obama is no exception. However, Obama is unique in his plans to remain in the nation’s capital upon completion of his eighth year this January. It is very uncommon for a president to stay in DC, and even the last president to stay in Washington, Woodrow Wilson, only remained because of his declining health.


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Don't fall victim to Internet hoaxes!

Don’t fall victim to Internet hoaxes!

An Internet hoax or myth is information portrayed to be true, but is actually false. Internet hoaxes can be dangerous in providing misinformation to people that may alter their thoughts or actions. This information can be defamatory and play on fears, biases and stereotypes. Hoax sites will likely prompt you to share the fake story on Facebook or Twitter, and many people do without checking the facts.


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Rio de Janeiro 2016 Olympic Update

The upcoming Olympics in Brazil has been trending in the media for a variety of reasons. The location for the upcoming 2016 Olympics was chosen in 2009, and the opening ceremony will take place on August 5. The International Olympic Committee (IOC) is currently reviewing the last steps in finalizing the games. The first Olympic Games in South America cause trepidations for some.

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To Tranquilize or Not To Tranquilize?

Zookeepers at the Cincinnati Zoo shot and killed a rare gorilla after a four-year-old boy fell into the enclosure Saturday. The whole incident lasted about 10 minutes. People are divided on the issue as to whether or not the gorilla named Harambe deserved to die. The zoo director made the final call that the gorilla should be shot rather than tranquillized, and he stands by his decision.


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Arbor Day

This week people across America were encouraged to plant trees. Arbor Day is celebrated at different times in 41 different countries all across the world. The first American Arbor Day celebration was held in 1872, when one million trees were planted in Nebraska by Sterling Morton, the Secretary of Agriculture for President Cleveland.

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