The demand for infographics has grown immensely in the past few years. Check out these tips to make your infographics stand out.

Show don’t tell- your responsibility is to turn information into something visually stimulating. Let the images do the talking. A picture is worth a thousand words.

Make an infographic, not an excel chart- anyone can make a graph on excel. If  clients wanted excels chart, they wouldn’t need you. Take your chart to the next level and make it really stand out.

Think outside the box- Most inforgraphics read vertically. Mix it up so your inforgraphic doesn’t get boring

Three colors are best- A three-color palette is easy on the eyes. The wrong colors can make your infographic hard to read. Stay away from dominant dark colors and neon together. Check out color psychology to really get an edge.

Begin with the end- Know what you want your audience to ultimately take away from your infographic and center your design around that.

Pick an interesting topic- It doesn’t matter how visually stimulating you inforgraphic is. If your topic isn’t interesting, your design will fail.

   

Press conferences should be only be called for newsworthy stories. This is because press conferences can be difficult to manage and organize and reporters’ time is at a premium. Your organization could lose credibility if you invite reporters and only announce information of minor interest. If you do have information earth-shattering enough to warrant a press conference, read these tips to make it great.  

  • Announce your press conference with a media advisory the second you have all the details worked out. The media advisory should have a short description of your press conference subject and speakers.
  • Call potential attendees the day before the press conference to verify that they’re coming.
  • Set the stage. Have a room large enough to hold all of the speakers and attendees. It should be equipped with chairs, lights, a microphone, and a podium or table.
  • Practice and be prepared. You should know your subject and answers to potential questions inside and out. Have copies of press releases to hand out to reporters, as well as your contact information.
  • Nothing is ever off the record. Be open and honest, but choose your words wisely.
  • Listen to all questions carefully before responding. If you can’t answer a question, offer to find out the answer for them later. 
  • Schedule your press conference in the morning if possible, because news media typically have afternoon or early evening deadlines.
   

An average-sized media outlet may receive hundreds of press releases everyday. As a result, press releases are easy for reporters and editors to overlook because they aren’t as direct as someone reaching out to them in person or via phone call.  They’re also easy to dismiss if they’re longer than an advisory. Check out these tips for getting your press release read:

 Put it at the top: Your press release should be in an “inverted pyramid style.” Put all the important information in the first paragraph. The person reading your release should know the “who, what, when, where, why, and how” of your story in the first paragraph. Less important details should be in the last paragraphs.

Keep it short and sweet: The release shouldn’t be longer than two pages double-spaced. (Most releases should be typed and double-spaced on 8 ½ x 11” paper). All sentences should be concise. Leave technical jargon out.

Quote it: Quotes add legitimacy to your story. You can quote yourself, your spokesperson, local authoritiees, community leaders, or any other person of relevance to your release. Just make sure you tell whomever you quote that their remarks will be released to the media!

Check it: Verify that all of the information and grammar is correct before you send it.

Use a Stylebook: Your release should be in AP format. Make sure you’re up to date on the correct journalistic protocol for grammar and formatting before sending it out.

   

An elevator pitch is a one minute rehearsed proposal that you can whip out on the metro, in your bosses office, and of course, in an elevator. There are a million ways to pitch something, but typically an elevator pitch is comprised of three parts: a pain statement, a value proposition, and a call to action. The pain statement is the problem you want to fix. The value proposition is how you or your organization is going to solve the problem. In the call to action, you talk about the next steps after the solution. Here are some do’s and don’t of elevator pitches:

Do:

  • Make it memorable, natural, and sincere.
  • Write and rewrite your pitch over and over to shorten it and make it better. 
  • Memorize your pitch, but repeat it in a way that sounds organic. You may want to have multiple versions of your pitch that you can use the one most appropriate for a given situation.
  • Maintain eye contact with the listener.
  • Be confident!
  • Keep it simple, but specific. Avoid generalizations.

Don’t:

  • Miss out on opportunities by not having an elevator pitch.
  • Use too much jargon or too many acronyms.
  • Sound like your reading from a drilling manual. Let your personality shine through.
  • Forget to update your speech when situations change.
  • Go over one minute. 
   

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