The future of marketing falls in short, colorful, and to-the-point messages. I found an article by Kevin Allen that pointed to the answer: infographics; they include all three of these qualities as well as many more.
Digital Marketing Philippines has created a list of 10 reasons to use infographics in your content marketing strategy. I broke it down to five that I believe are the most important.
They easily catch your targeted audience’s attention
Humans are visual creatures and become easily attracted to visual elements. Combining visuals and text can be very powerful. According to Digital Marketing Philippines, people need the optic nerve activated, triggered by visual images, to be able to retain more than 90% of the information they take in.
You can use them to increase brand awareness
Each infographic that your company creates will have relevant information about the creator on it. It should include the logo, website address, email or contact information. The right branding on your infographic can increase your traffic greatly generating more customers.
3. Infographics can make your content go viral
The more compelling your infographic is the more people will see it. This is because when those in your demographic likes your visual information, they will want to share it with the demographic they are trying to reach, thus making your brand “go viral” or widespread throughout the internet.
4. They’re portable and easily embeddable-
Infographics are visual elements that include an embeddable code so that you can easily share your graphic. The embeddable code also makes it easier for others to upload the graphic into their blogs or websites. The code has all of the information on it, aside from the attribution and other backlinks they would include for using your material. Infographics are also made to be short and simple, making it easier to use them around the world.
5. They are easy to track with analytics-
Infographics can give you important information about your target market’s behavior. They can tell you how long a customer has been viewing a certain infographic, which ones they clicked on or shared. This presents a golden opportunity to fine tune your brand accordingly.
In today’s society, social media is one of the largest Internet platforms. A 2014 Pew Research Center study shows that 74% of Internet users conjointly use social media. One can only imagine that number has exceedingly increased since then. Social media is so prominent in today’s world that it contributes an extensive role in the reputation of an individual, company or organization.
As someone who is working in Public Relations and now responsible for the reputation of many companies, one of the most crucial things to know is the Do’s and Don’ts of social media.
Don’t: Upload anything you wouldn’t want certain people to see
Social Media is a public forum, and whether we believe it or not, anything and everything you post online is attainable for others to find, permanently. If there are certain people or organizations you wouldn’t want to see a post, play it safe and don’t post it.
Don’t: #Don’t #Overuse #Hashtags
Hash tags are used to organize posts by topic, and make it effortless for the audience to search tweets. Posts can get perplexing and cluttered when #you #hashtag #every #word.
Don’t: Post your opinion
When posting for a client, this may be the most important thing to be aware of. Your beliefs and your clients might be different, however, in PR it is your job to best represent your client, and that means staying true to their beliefs and values.
Don’t: Post anything with grammatical errors
It is necessary to double-check everything before being put out for a client. A spelling error makes the work look sloppy and shows lack of proofreading.
Do: Research the client
It is paramount to know whom you are representing when it comes to social media accounts. In order to accurately post for someone, one must be aware of their mission, morals, values and beliefs to ensure their social media is properly illustrating them.
Do: Be professional
Although slang is acceptable, and also encouraged on social media, it should be easy to understand, and must look professional. The use of offensive language should never be posted online, as it may upset the viewers and ultimately make your client look inadequate.
Do: Use Social Media as a way to network
Social Media is an ample way to make connections. It is an essential tool, and can strongly benefit an organization when used correctly. Allowing society to become informed about what a company has to offer by the click of a button is a pretty incredible thing.
Do: Give credit where credit is due
It is perfectly acceptable to post something you found online, as long as proper credit is given to the original owner of the content. Sharing is caring.
A tweet a day will make the followers stay. Happy Tweeting!
There are over 300 million users of Instagram as of December 2014. That number grew 100 million in just nine months, and is continuing to grow. Instagram is becoming a great platform for public relations; however, it is not widely used yet despite the variety of capabilities it offers. Here are a few ways to use Instagram for public relations:
A new product: post a great filtered picture of the product itself, someone using the product, or a screenshot of someone talking about the product. Make the picture simple. It shouldn’t look like an advertisement
A new employee: post a headshot and a press release of a new hire. This picture should be relaxed and natural. You can even post a picture of a welcome package they received. Try not to be too “salesy."
An upcoming event: post a picture of the venue or the city of an upcoming event. Don’t be too literal on Instagram. Be sure to use the Instagram photomap feature.
An award: Take an artsy picture of people accepting an award or even just the award itself.
Be sure to sign up for Statigram: http://iconosquare.com You can monitor your stats and promote your stream on other social networks, like Twitter and Facebook.
Pinterest isn’t just for planning weddings. Here’s how to use Pinterest for public relations:
Pin things happening in your industry. Invite others (especially employees) to contribute to your board to increase collaboration.
Pin videos. Few people know you can pin videos; nonetheless, a large number of YouTube subscribers hear about a particular feed from Pinterest. It’s a largely an untapped resources.
Make all of your web properties “pinable.” In Chrome, there is a “pin it” bookmarklet in the toolbar.
Pin images primarily, but add more depth. Pinterest is a visual site, so most of your pins should be images. However, be sure to pin visual customer stories, articles, blog posts, stories, best practices, etc.
Incorporate your events and news. If your company attends/ hosts an event, holds a news conference, or achieves something, pin it!
Before you post, make sure to make sure all of your links work. There is nothing more frustrating than clicking on a link that doesn’t lead anywhere.