Most businesses sell products to consumers, but in public relations, we are in the business of selling ideas. Creativity is an essential trait to have when working in public relations.
Here are some tips to improve your creativity:
We typically create ideas based on our experiences and things we are familiar with, so become an expert at something.
2. Be curious
Think of ways to improve situations that you deal with on a daily basis. What could help you make them easier or more fun?
3. Be confident
If you think it is a bad idea, so will everyone else.
4. Write it down
You might be able to improve on the idea later or combine different ideas together to make an even better one.
5. Talk it out
Talk to other people to get input about your ideas or a new perspective, especially people who are different than you.
Forbes reported that the iconic symbol of a lightbulb lighting up when an idea occurs is actually accurate. Working near light can increase problem-solving skills.
Campaigns are a great way to bring attention to your product or service and increase sales. There are two kinds of campaigns: creating awareness; and, creating a call to action
Here are some tips to help you create a successful campaign.
- Know your audience. Research who your audience is and what means of communication is best to use.
- Set goals and objectives.
- Determine budget, timeline and activities for the campaign.
- Determine the message. The message is not a slogan but should state the purpose of your campaign.
- Position how you want your audience to see you.
- Key messages should be the most important facts about your company.
- Determine the strategy and tactics you will use to implement the campaign.
- It is important to research different media outlets and know which outlets cover the news related to your interests.
- Remember that what customers say are more important than what the company says.
- Finally, measure your campaign. There are multiple ways to determine the success of your campaign: Google analytics; Facebook stats; Twitter stats; coverage in the media; and, increase in sales or call to action.
I hope you find these tips helpful for your next campaign.
Creativity is the key to success in public relations. Innovative events can better influence public opinion and raise awareness for the client. One effective and creative tactic is the flash mob. In flash mobs, a group of people suddenly assembles in a large public place to perform an act. As part of a PR campaign, professionals manage at least one part of the event - from creation to scheduling to production to promotion - if not all of it.
Dance flash mobs are the most common type of flash mob, as they often create the biggest buzz. My personal favorite is T-Mobile’s Liverpool flash mob. In 2009, T-Mobile organized hundreds of dancers to promote its brand name and “Life’s For Sharing” campaign. Videos of the event went viral, and the event was so successful that the company held at least three more.
Hosting a flash mob is a great public relations strategy for store openings, new product releases, raising brand awareness, creating buzz around social issues and other events in which the client needs a lot of coverage quickly. For steps on how to start organize a flash mob, check out these tips.
Experts in business branding say that logos help with three things:
- Visual representation
In public relations, we believe that creating an effective logo can be one of the more important parts of a campaign. A good logo can give a campaign an image, help people remember the campaign better through visual association and differentiate a client from its competitors. Since logos graphically display a company’s identity, good design principles are important for the brand.
People often do not even realize how many logos they can distinguish. Test out your logo knowledge here!