Building Trust with Social Media

PR Tips

From Mashable today:

The Internet-era has made establishing trust an increasingly complicated issue. Our finely tuned ability to read facial expressions does not apply to e-mail, and emoticons are, at best, an imperfect substitute for sarcastic inflection (raise your hand if you’ve ever gotten into trouble for typing something that was meant to be a joke). So, how can we establish trust when our online identities are often little more than an avatar and few lines of text?

Few, if any, educational institutes teach the art of proper digital communication. Most of us have simply made up an impromptu strategy and crossed our fingers in the hopes that disaster doesn’t strike. With a bit of help from our friends in the fields of psychology and information technology, we can apply the age-old intuitions of face-to-face conversation to whatever advances in technology come our way.

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