Your relationships are the most powerful assets you will have in life.
From your latest job offer to the outfit on your back that you got on sale, the fact that you knew someone likely made all the difference. My best friend, for example, recommended the internship I am currently serving in. My mother gave me the coupon I used to buy the shirt I am wearing . In the world of public relations, relationships are no different. After all, ‘relations’ isn’t too far off from ‘relationship.’
In public relations, as in everything else you may encounter, relationships are your livelihood. As a PR intern, I must always think about my relationships the clients I represent, my superior(s) in the office, and even with my colleagues, which include other interns. My relationship with each party differs a great deal; however, my personal and professional development is always dependent on all three.
Your relationship with your clients is simply your most important. They’re the ones who pay your boss and no one likes to play games when it comes to money. More importantly, you are the one producing what the public sees. You must represent the client’s brand as well as what that brand stands for. As an intern, you may not be talking much with the client, per se, but you will be doing much talking for them. This can be via press releases, articles, interviews, and pitching stories. During my time at Tricom Associates, I think about the clients I represent as if they are my new best friends. You want to know everything that makes them tick and often, what would turn them off. Be able to communicate for them in complete sentences (or more specifically, be able to write or pitch concisely, clearly, and confidently).
As an intern, your bosses are your professors. They are the experts of the business that can propel you to new heights. In order to excel, it’s imperative that you’re in constant communication with them. Since they are your ‘professors,’ they aren’t going to check in with you all the time. Being able to work independently is important. Nevertheless that does not mean working in the dark. Ask questions – about anything! Showing initiative, being attentive to detail, and knowing what is needed makes your work a tad easier.
And don’t forget to develop strong relationships with other interns in your office! They are your lifelines. As this is a learning experience for you all, it’s great to have other young people to trade ideas, encourage to work harder, and even stay later into the day. Your fellow interns can also show you something new, anything from creating comprehensive media lists, to tweeting from a professional stance, even to showing you a new place to eat lunch.
As with anything new, keep an open mind. You’ll never know where a new relationship can take you. blog comments powered by Disqus
From your latest job offer to the outfit on your back that you got on sale, the fact that you knew someone likely made all the difference. My best friend, for example, recommended the internship I am currently serving in. My mother gave me the coupon I used to buy the shirt I am wearing . In the world of public relations, relationships are no different. After all, ‘relations’ isn’t too far off from ‘relationship.’
In public relations, as in everything else you may encounter, relationships are your livelihood. As a PR intern, I must always think about my relationships the clients I represent, my superior(s) in the office, and even with my colleagues, which include other interns. My relationship with each party differs a great deal; however, my personal and professional development is always dependent on all three.
Your relationship with your clients is simply your most important. They’re the ones who pay your boss and no one likes to play games when it comes to money. More importantly, you are the one producing what the public sees. You must represent the client’s brand as well as what that brand stands for. As an intern, you may not be talking much with the client, per se, but you will be doing much talking for them. This can be via press releases, articles, interviews, and pitching stories. During my time at Tricom Associates, I think about the clients I represent as if they are my new best friends. You want to know everything that makes them tick and often, what would turn them off. Be able to communicate for them in complete sentences (or more specifically, be able to write or pitch concisely, clearly, and confidently).
As an intern, your bosses are your professors. They are the experts of the business that can propel you to new heights. In order to excel, it’s imperative that you’re in constant communication with them. Since they are your ‘professors,’ they aren’t going to check in with you all the time. Being able to work independently is important. Nevertheless that does not mean working in the dark. Ask questions – about anything! Showing initiative, being attentive to detail, and knowing what is needed makes your work a tad easier.
And don’t forget to develop strong relationships with other interns in your office! They are your lifelines. As this is a learning experience for you all, it’s great to have other young people to trade ideas, encourage to work harder, and even stay later into the day. Your fellow interns can also show you something new, anything from creating comprehensive media lists, to tweeting from a professional stance, even to showing you a new place to eat lunch.
As with anything new, keep an open mind. You’ll never know where a new relationship can take you. blog comments powered by Disqus