How to Get a Job in PR: Part 2

Step 2: Send a Personal Letter

Personal letters are similar to cover letters, but they are not interchangeable. A personal letter, sometimes called an inquiry, allows you to handpick the companies you would want to work for and tell them you are looking for a job. Keep in mind, you don’t need a job posting to send a personal letter.

Things you should include in your personal letter are:

  • A contact and company

It is critical to keep in mind that “Dear Sir or Madame” or “To Whom It May Concern” is not a contact for a company. Employers or hiring personnel are looking for your personal letter to address a person within that company. Finding a contact for a personal letter is easier than ever before because of the resources we have at our fingertips. Use resources like the company’s website or LinkedIn to find the hiring manager or human resources person to whom you will address your letter. If necessary, call the company and ask for the correct person to address in your letter.

It should look something like this:

Scott Treibitz
Tricom Associates

1750 New York Avenue NW, 3rd Floor

Washington, D.C. 20006

Dear Mr. Treibitz,

In the case of a smaller company, such as Tricom, there may not be a human resources director or hiring manager.

  • Information about the company

Do your homework! Employers expect you to know about their company if you are claiming you want to work there. Look up their mission statement, their goals, their products/services and their employees. What do they do? Where are they going? How do your goals and skills align with the company?

  • Introduction of accomplishments and interest

No one is going to brag for you. If you want your accomplishments and skills to be known, you have to talk about them. Talk about how you are qualified and can apply your skills to the job you want. However, avoid becoming too brash by putting down other candidates or companies.

  • A polite request for a follow-up meeting or phone call
  • Thank the reader for taking the time to look at your letter
  • Your signature

If you are sending the letter via mail, sign your name with a pen above your name typed below the body of the copy. If you are sending the letter via email, then use a legible calligraphy font to type in the manuscript above your name.

  • Your resume as an attachment

Lastly, use a professional envelope and stamp if you are mailing your letter.

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