What kind of power can this small symbol of a hashtag do to change the way we virtually socialize? People, including myself, are still puzzled and do not understand what it means to “hashtag.” Hashtags have become greatly success when integrated into categories on Twitter posts.
They provide the means to generate a larger conversation among strangers with similar interests.
Annie Pilon of Small Business Trends explains that hashtags are “used to increase visibility and categorize posts” through social media. A Twitter posting with hashtags will be more likely to be retweeted than the posting without a hashtag. The message can be spread beyond the user’s own following to enlarge audience and expand for discussion.
The double-crossed lines have directed our attention to the latest news and trends, to observe whose participating and what’s being discussed. Does anyone know what the hashtag is? As part of our popular culture, it has become second nature for people to connect via hashtag on current events when posting material.
All the organization does is provide the hashtag; it is the participation of individuals that creates digital content. Everyone wants in!
Hashtags can sometimes be unique. No one else can use it once claimed. Claiming a hashtag creates the digital “memory book” for that particular event bringing every posting, picture and video together for greater visibility. Personal categories created by using hashtags have provided profit opportunities for businesses, such as the wedding industry.
The site director of TheKnot.com, Anja Winikka, claims that “wedding hashtags got their start in 2012,” according to Hilary Milnes of DigiDay. Planners and photographers offer potential clients a personal hashtag when booking, creating the possibility of attaching and obtaining future business with images and postings. There are other competitors that “have adopted a hashtag generator as a marketing tool to get new members to sign up.” Seems like a win-win situation!
The term “hashtag” has built and continues to build momentum in this digitally-evolving society, creating means of opportunity and communication among individuals of many backgrounds. Who knew such a small idea could develop into large and endless conversations? What’s next to trend?
Read more at: http://smallbiztrends.com/2013/10/how-do-you-use-hashtags.html
Read more at: http://digiday.com/brands/wedding-hashtags-bringing-new-business-billion-dollar-industry/
After our alarm goes off and before getting ready for work, it is safe to say that almost all of my generation checks our social media for the latest news updates and gossip. Nowadays, it’s practically impossible not to be connected to and consumed with social media. We follow certain news outlets, celebrities, sporting teams and companies that interest us. Knowing what’s happening moment by moment has become part of our daily routine.
Liz Borick of PR News acknowledges how the social media managers’ position has grown in importance due to constant societal demand for instant information, with organizations’ responsibilities to shape project their organization’s presence. There are 10 rules for managers to be successful in the ever-evolving social world to ensure social media success:
1) Timely activism in the industry
In other words, be the first to attract millions of followers to your updated source. Being first to break the news can allow you to be closely associated with the story and to be a reliable source
2) An eye for strategic and aesthetic photography
With color and texture to attract their attention, people process the meaning and information provided by visuals faster than decoding text
3) Good customer-services skills
Understanding who/where your audience is and what makes them “tick” keeps them coming back
4) A reliable mobile device
Making sure that your content is accessible at all times in every possible way, no matter where the consumer is
5) Social listening tools
Keeping an open eye for what your competitors are doing can determine whether you decide to participate, because “following the crowd” may not always be in your own interest.
6) Good judgment
Having the common sense about whether the content is appropriate and understanding your audience’s culture and views.
7) A second set of eyes
Other social media experts can help find avoidable mistakes and mishaps regarding your content before posting false and irrelevant information
8) An understanding of platform diversity
Awareness of the type of information necessary for the particular social medium. Would it be shared through Facebook or talked about through dialogue on Twitter?
9) Event aids
To promote an organization’s current activity and whereabouts to attract participants if they are available to attend, both in-person or online.
Focus on what makes your organization unique and different from competitors. Why should a consumer choose to follow what you post and trust your content?
The future of marketing falls in short, colorful, and to-the-point messages. I found an article by Kevin Allen that pointed to the answer: infographics; they include all three of these qualities as well as many more.
Digital Marketing Philippines has created a list of 10 reasons to use infographics in your content marketing strategy. I broke it down to five that I believe are the most important.
They easily catch your targeted audience’s attention
Humans are visual creatures and become easily attracted to visual elements. Combining visuals and text can be very powerful. According to Digital Marketing Philippines, people need the optic nerve activated, triggered by visual images, to be able to retain more than 90% of the information they take in.
You can use them to increase brand awareness
Each infographic that your company creates will have relevant information about the creator on it. It should include the logo, website address, email or contact information. The right branding on your infographic can increase your traffic greatly generating more customers.
3. Infographics can make your content go viral
The more compelling your infographic is the more people will see it. This is because when those in your demographic likes your visual information, they will want to share it with the demographic they are trying to reach, thus making your brand “go viral” or widespread throughout the internet.
4. They’re portable and easily embeddable-
Infographics are visual elements that include an embeddable code so that you can easily share your graphic. The embeddable code also makes it easier for others to upload the graphic into their blogs or websites. The code has all of the information on it, aside from the attribution and other backlinks they would include for using your material. Infographics are also made to be short and simple, making it easier to use them around the world.
5. They are easy to track with analytics-
Infographics can give you important information about your target market’s behavior. They can tell you how long a customer has been viewing a certain infographic, which ones they clicked on or shared. This presents a golden opportunity to fine tune your brand accordingly.
Social Media has undoubtedly taken over the 21st century. Every month new gadgets and updates are becoming available to consumers to enhance their usage of Social Media websites. We know with some certainty, that the lives of an exorbitant number of of Americans revolves around technology and social media, but you cannot help but wonder what impact this is having on society.
Social Media unquestionably has significant negative effects on the general public, a leading one resulting from cyber bullying and harassment. People are using social media platforms as a convenient way to humiliate, intimidate and threaten their peers.
In addition, social media is used so frequently, it causes people to miss out on their lives. How often are you out with friends, too occupied with your social media accounts to enjoy their company?
Social Media has a substantial impact on productivity; we constantly feel the need to check our phones, causing a lack of concentration on our daily tasks and duties, making it difficult to get our work done.
Of course, social media has various positive effects on us as a community as well, encouraging us to share our lives with one another and allowing people to stay connected.
Often, we are informed about topics we otherwise would not care to check up on. Social Media makes it easy to gain knowledge on topics such as what is going on in the world and politics.
Social Media also has power and capability that we cannot even perceive. It is capable of bringing far-reaching topics to the forefront and changing peoples lives forever. For instance, this March the #NOMAKEUPSELFIE went viral on social media across the world. Participating women were to post a photo of them using that hash tag, wearing no makeup, and nominate friends and family to do the same, once their picture was posted, they would donate money via text, for cancer research. This campaign raised $14 million in one week.
Social Media is capable of having harsh negative impacts, but also wonderfully positive impacts on us; it is all about how we use it.