Tricom frequently recommends to our clients that they use a mix of free media and viral communication via the Internet to promote their issues, turning to more expensive paid media only when they are unable to get out their message effectively through free sources.
When news broke in late 2007 that toys from China were laden with lead, the public was outraged. So was the United Steelworkers union, which hired Tricom to publicize its launch of a North American “Stop Toxic Imports” campaign.
One of Tricom’s cutting-edge uses of social media was our work for the United Steelworkers when the union was engaged in a labor dispute with the Goodyear Tire and Rubber Co. The USW was deeply concerned about Goodyear’s use of replacement workers, especially in light of a study that showed the replacement workers may have been responsible for producing faulty tires at another company that had led to deadly accidents on Ford Explorers.
The Advisory Council for the National Industry Standards for Homeownership Education and Counseling (NISHEC) developed homeownership industry standards through a collaborative effort with the goal of informing consumers so they will be better equipped to sustain healthy homeownership.
Increasing earned media coverage of the Disney Teacher Awards was the key goal outlined when Disney Worldwide Outreach hired Tricom Associates to handle the media outreach starting with the 2005 awards. Despite the well-known brand name, the awards program was only garnering about 100 news stories each year. Tricom changed that, generating nearly 700 clips in 2005 and more than 1,300 in 2006.
Tricom frequently recommends to our clients that they use a mix of free media and viral communication via the Internet to promote their issues, turning to more expensive paid media only when they are unable to get out their message effectively through free sources.
AIR, a long-established research organization asked Tricom to redesign and rebuild its website. Their old site was hard coded, incorporated no Web 2.0 interactive functionality and only allowed one person to update the content. These shortcomings resulted in a site that was underutilized by staff, clients and prospective clients. What made the situation even more pressing was the fact that AIR conducted a robust business in web design and utility for its clients.
During our work for the Presidential Awards for Excellence in Mathematics & Science Teaching (PAEMST), we had the opportunity to get to know and be inspired by hundreds of teachers from around the country.
With HUD National Stabilization Program funding coming down the pike, the National Community Stabilization Trust was formed to fill the critical role of facilitating the purchase of foreclosed and abandoned property for nonprofits in their effort to stabilize declining neighborhoods. Tricom was brought on to develop branding and marketing materials to help launch the new organization.
When news broke in late 2007 that toys from China were laden with lead, the public was outraged. So was the United Steelworkers union, which hired Tricom to publicize its launch of a North American “Stop Toxic Imports” campaign.
Tricom has worked with Alliance for American Manufacturing (AAM), a labor-management partnership of the United Steelworkers and several major steel companies, for more than three years. During that time, we have provided strategic counsel, media, social media, creative, advertising, marketing and special events services as part of their team.
In 2009 Tricom Chicago was hired by Neighborhood Housing (NHS) of Chicago, one of the country’s leading nonprofits providing housing and community development opportunities through affordable lending, real estate development, practical green building and foreclosure prevention.
Tricom’s success in generating nationwide coverage of the National Science Foundation’s Presidential Awards for Excellence in Mathematics and Science Teaching (PAEMST) demonstrates how the Tricom method of individualized 50-state releases and aggressive outreach can transform a “quiet client” with little tradition for promotion into a nationally known resource and authority.
One of Tricom’s cutting-edge uses of social media was our work for the United Steelworkers when the union was engaged in a labor dispute with the Goodyear Tire and Rubber Co. The USW was deeply concerned about Goodyear’s use of replacement workers, especially in light of a study that showed the replacement workers may have been responsible for producing faulty tires at another company that had led to deadly accidents on Ford Explorers.
As the world’s largest service organization, Lions Clubs International and its funding arm, Lions Clubs International Foundation, have no lack of stories to tell about the good work of Lions club members around the world. Having worked with larger, perennial “top 5” international public relations agencies in the past, Lions turned to Tricom in 2006 because they were disappointed with the small amount of media attention they were receiving.
Tricom’s work with NeighborWorks® America and its national network of more than 230 community-based organizations helped NeighborWorks become one of the first organizations to put a face on the issue of foreclosure.
Since 2005, we have supported the network in shaping the influx of news around the housing crisis by telling compelling stories of homeowners faced with today’s challenges and the nonprofits offering solutions to help. Our work has helped raise awareness of the need for affordable housing and foreclosure prevention – all the way to the White House.
Tricom was charged with helping to build the reputation of the cable industry’s education foundation, Cablein the Classroom (CIC), as a leader in education initiatives and as a resource on education technology research. As an embedded CIC partner, nearly all of Tricom’s staff worked with the client to ensure every CIC activity was part of the finely honed communications strategy.
In March 2010, Tricom was charged with developing and implementing a comprehensive media outreach strategy to release the report, “Unfair China Trade Costs Local Jobs.” A joint project of the Economic Policy Institute (EPI), an economic research think tank, and the Alliance for American Manufacturing (AAM), a labor-management public policy partnership, the report examined the massive job loss in the United States because of trade with China.
The United States Student Association (USSA), the country’s oldest and largest student-led organization that represents more than 4.5 million college students, organizes an annual legislative conference culminating with National Student Lobby Day.
Tricom was challenged to create buzz for the 2010 National Student Lobby Day Rally and to pitch some of the participating students as spokespeople for the issue at the center of this year’s efforts: reform of the student financial aid system.
You are in Pittsburgh for Netroots Nation.
You want to throw a party for a bunch of the best bloggers out there.
What should you do?
