Labor

Tricom Stages 6 Rallies to Keep American Steel Workers Employed

When news broke that a surge in steel imports put half a million jobs at risk, the Tricom team quickly got to work staging rallies across the country to help the Alliance for American Manufacturing (AAM), US Steel, and the United Steelworkers (USW) to highlight the importance of a level playing field for America’s workers.

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Use Infographics to Give Your Message Reach

Tricom‘s goal is to get messages in front of the right audiences in the best ways. We recognize the impact of shareable, bite-sized messages and seek to harness the power of image sharing. 


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Using Live Social Media to Cover Events

Tricom frequently recommends using a mix of free media and viral communication via the Internet to promote their issues. One highly effective low-cost method of viral communication is liveblogging, an umbrella term to encompass live tweeting,  blog updates, video feeds, Facebook posts or any other live interaction over social media.

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Paid Media to Move Your Message


Tricom frequently recommends to our clients that they use a mix of free media and viral communication via the Internet to promote their issues, turning to more expensive paid media only when they are unable to get out their message effectively through free sources.


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Campaign to Stop Toxic Imports

When news broke in late 2007 that toys from China were laden with lead, the public was outraged. So was the United Steelworkers union, which hired Tricom to publicize its launch of a North American “Stop Toxic Imports” campaign.



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Early Use of Social Media Draws National Attention

One of Tricom’s cutting-edge uses of social media was our work for the United Steelworkers when the union was engaged in a labor dispute with the Goodyear Tire and Rubber Co. The USW was deeply concerned about Goodyear’s use of replacement workers, especially in light of a study that showed the replacement workers may have been responsible for producing faulty tires at another company that had led to deadly accidents on Ford Explorers.


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