AIR, a long-established research organization asked Tricom to redesign and rebuild its website. Their old site was hard coded, incorporated no Web 2.0 interactive functionality and only allowed one person to update the content. These shortcomings resulted in a site that was underutilized by staff, clients and prospective clients. What made the situation even more pressing was the fact that AIR conducted a robust business in web design and utility for its clients.
Tricom has worked with Alliance for American Manufacturing (AAM), a labor-management partnership of the United Steelworkers and several major steel companies, for more than three years. During that time, we have provided strategic counsel, media, social media, creative, advertising, marketing and special events services as part of their team.
As the world’s largest service organization, Lions Clubs International and its funding arm, Lions Clubs International Foundation, have no lack of stories to tell about the good work of Lions club members around the world. Having worked with larger, perennial “top 5” international public relations agencies in the past, Lions turned to Tricom in 2006 because they were disappointed with the small amount of media attention they were receiving.
In March 2010, Tricom was charged with developing and implementing a comprehensive media outreach strategy to release the report, “Unfair China Trade Costs Local Jobs.” A joint project of the Economic Policy Institute (EPI), an economic research think tank, and the Alliance for American Manufacturing (AAM), a labor-management public policy partnership, the report examined the massive job loss in the United States because of trade with China.