Tricom has a long, successful track record of working on educational issues to raise public awareness. We specialize in state and local media outreach, engaging students and teachers in national recognition programs, communicating to elected officials at all levels and in developing comprehensive campaign strategies. We have the experience, savvy and creativity to get our clients the most for their investment.
Tricom worked with The JASON Project and Dr. Robert Ballard for more than 15 years, reaching out to middle school-age children to help get them interested in science and math careers. We helped the project recruit young people, corporate sponsors and institutional partners. We promoted the involvement of the student and teacher “Argonauts” who traveled with Dr. Ballard on scientific expeditions to generate thousands of news stories. And, year after year, we learned something new.
Throughout the years, we've developed a well-oiled machine to deliver widespread media coverage to our education clients with the most cost-effective means available. Our niche in education has been built around several clients, including JASON, the Disney Teacher Awards, the Presidential Awards for Excellence in Mathematics & Science Teaching and Cable in the Classroom.
Our methods for increasing media coverage – sometimes by as much as 600 percent in one year – are why our clients come to Tricom, and why they stay with us. For example:
- The Disney Teacher Awards came to us in 2005 to increase the media coverage for its winning teachers. By individualizing press releases for each teacher, working with the Disney photographer to provide photos to local newspapers and TV stations and aggressively pitching the stories to reporters, we were able to increase media coverage across the country from 116 stories in 2004 (before we came on board) to nearly 1,400 per year in 2006.
- Similarly, we worked with the Presidential Awards for Excellence in Mathematics & Science Teaching for four years. We increased their program coverage from 144 news stories in 2002 (before we joined the project) to more than 1,000 each year we were on board.
- And over the years, we have generated tens of thousands of news stories for The JASON Project and its young participants.
The media coverage we generate not only is high in quantity, it's high in quality – we generate more feature stories, with photos/video, and more stories that include our clients’ key messages.
And media outreach is only one part of our work in the education community. For example, the Association of Equipment Manufacturers turned to Tricom to help promote participation in the first year of its Construction Challenge. We helped them to increase participation among middle and high school students with the goal of introducing millions of students to potential careers in the construction industry. (We're working on year three and four now!)
ABC and The Disney Channel hired Tricom to research, write and design a curriculum kit for preteens linked to education standards in English/language arts, science, theater, technology, music, social studies and history, visual arts, health and physical education, career education and dance. Tricom developed and wrote a series of learning activities to engage students ages 9-16 and worked closely with the ABC/Disney staff on reviews and approvals on a tight timeframe. The kit is available on the High School Musical: The Music In You website.
We have worked with Project Tomorrow for the last couple of years to help promote participation among students, teachers and administrators in its annual Speak Up survey. Last spring, we worked to share the results of the survey with media and policymakers about how students, teachers, parents and administrators view the use of technology in teaching and learning. Part of that outreach included the development, production and promotion of a short video featuring high school students sharing their thoughts on how education can be improved. This video was promoted via YouTube and shared during a congressional briefing.
Tricom has the experience our education clients demand. We know the content and research, how to develop the messages and select the right communications vehicles to reach students, parents, teachers, policymakers and the general public with new education findings, products and goals.