Tricom’s work is based on an understanding of how to communicate for constructive change – not just engage in dissemination and publicity. We focus on strategies that get people to “ask the right questions,” use data to drive demand by raising awareness and help people in their search for answers as they consider trade-offs of various courses of action. In short, we believe communications is an engine for empowering constructive change through public awareness.
Our clients,like ClimateShift and National Public Lands Day, turn to us for our expertise in communicating about environmental issues. That record of success is substantial.
For example, the U.S. Commission on Ocean Policy came to Tricom with the challenge of generating visibility, building constituency support, educating policymakers and creating public awareness as it developed a blueprint for national ocean policy in the 21st century. The commission was mandated by Congress and its members were appointed by President Bush. As part of the commission’s mandate, Tricom’s team helped to organize and coordinate a series of 16 public meetings and site visits in each coastal region of the country. Tricom developed a comprehensive communications strategy for each meeting that produced extensive local media coverage of the commission’s work and strong attendance and participation by a wide range of local organizations, including interest groups, museums, aquariums, universities, businesses, citizens and government officials.
Tricom’s work culminated with the release of the commission’s report at the National Press Club. Tricom staged the event, including the development of all visuals and backdrops, and we produced a 10-minute video highlighting the key findings and a longer documentary profiling the commission’s complete body of work.
Through aggressive outreach, our firm generated more than 500 international, national and regional print, broadcast and Internet media hits. The media interest prompted congressional hearings and legislative action on Capitol Hill, as well as the development of a U.S. Ocean Action Plan by the White House.
The Coastal States Organization (CSO) retained Tricom under a cooperative agreement with NOAA’s National Ocean Service to help improve CSO’s communications capabilities and materials. Tricom began the project by designing and conducting a thorough communications audit and then creating a strategic communications plan that included developing key messages, target audiences and tactics. Tricom also created a Virtual PR Department to coordinate communications among the state coastal management programs. This secure Web portal provided online communications resources, tools and guidance for the programs. Among the resources available were sample press releases, CSO national messages, tips for working with reporters, latest industry news and other tools. In addition, Tricom developed, wrote, designed and produced numerous brochures, state-based fact sheets and other communications materials for CSO and state coastal management programs.
Under subcontract to MDB, Inc., Tricom conducted a comprehensive communications audit of the National Oceanic and Atmospheric Administration Coral Reef Conservation Program (CRCP) and developed a strategic communications plan for CRCP communications and outreach activities that support NOAA’s vision and mission through its Cross Cutting Priorities for the 21st Century. Most importantly, the plan defined the overarching goals, specific objectives and substance of communications and outreach activities for the CRCP on both a short-term and long-term basis.
Both the Apollo Alliance and the Blue Green Alliance have turned to Tricom to promote their message that the development of a new “green” economy can both improve our environment and create millions of new jobs in America. Tricom has planned, staged and promoted town hall meetings and media events around the country for both groups, generating media coverage in small and large media markets, and boosted the groups’ online presence by encouraging individuals to connect via their websites and social media networks. We have been especially focused on bringing business voices to this discussion, highlighting American businesses poised to benefit from investment in the green economy.
And, check out our Education page to learn more about our work with Dr. Robert Ballard and the JASON Project.