Health

Tricom has developed and executed campaigns for a number of health and disease-awareness organizations, including the Alzheimer’s Association, Cure Alzheimer’s Fund, the National Minority AIDS Council, Parent Project Muscular Dystrophy, the Tuberous Sclerosis Alliance, the ALS Association and the Autism Society of America.

The Alzheimer’s Association looked to Tricom to increase national and local news media attention to the association’s public policy goals during its annual Public Policy Forum each spring in Washington. The association wanted to generate awareness of the disease and the need for increased federal funding for research to find a cure and treatments for Alzheimer’s.

The highlight of the forums are testimony on Capitol Hill by celebrity advocates for Alzheimer’s, such as that given by the late daughter of President Reagan, Maureen Reagan; actor David Hyde Pierce; actress Shelley Fabares; and NFL star Terrell Owens. In addition, more than 600 caregivers, local chapter leaders and volunteers, association staff and board members come to the forum to hone their advocacy skills, network with peers and meet with members of Congress.

Tricom Associates also provides strategic communications and public relations counsel to Cure Alzheimer's Fund (CAF), whose sole mission is to fund research with the highest probability of slowing, stopping or reversing Alzheimer's disease. Tricom has raised the Fund's profile by generating media coverage around research funded by CAF, and developing and implementing a viral marketing campaign. Tricom handled media outreach for the release of the Fund's "Alzheimer's Genome Project,™" breakthrough research mapping all the genes connected to Alzheimer's, which may lead to more aggressive treatments to slow, stop or even reverse the disease. We generated strong media coverage that included a national Reuters wire story, a Washington Post story and extensive coverage on medical, health and science-related websites.

The National Minority AIDS Council (NMAC) asked Tricom to recommend a strategy to make attendance at its regional training sessions more robust and predictable. Tricom designed and conducted a thorough communications audit and situation analysis, including focus groups and a materials assessment, interviews with key NMAC directors and staff, an examination of marketing and media tactics, a Web page evaluation and a review of media lists. The Tricom report made a series of recommendations, all of which the organization adopted, that led to a change of heart and better participation by NMAC staff. The staff and directors began to re-evaluate every promotional piece and changed their approach to recruitment for each regional training session. Formerly mired in old ways and assuming new suggestions would be vetoed, the staff became open to innovation, including a new logo and name for the regional training series.

Parent Project Muscular Dystrophy (PPMD) came to Tricom during its first lobby conference in Washington to help generate awareness of the disease and the need for increased federal funding for research to find a cure and treatments for Duchenne muscular dystrophy. Recognizing the compelling story of children affected with DMD and their families on Capitol Hill meeting with their members of Congress, Tricom developed a communications strategy that targeted hometown media outlets. As a result of this strategy we were able to generate local media coverage across the country. This is a strategy that was successfully used for several years. Tricom also provided ongoing communications counsel for PPMD, including conducting a workshop on public relations at PPMD's annual convention and media outreach assistance for PPMD fundraisers across the country.