Social Media 101
A recent survey by the Pew Internet and American Life Project shows 60 percent of Americans get some of their news from a combination of online and traditional print and TV outlets. Tricom Associates’ Social Media 101 will help bring you and your staff up to speed on social media – how to use it, why to use it and when to use it.
At Tricom, we see the changing communications landscape every day. There are fewer traditional media news outlets, fewer reporters and producers and fewer viewers. We counsel our clients on creating their own communication channels, producing content and building audiences.
By integrating social media into an overall strategic communications plan, our clients are more likely to be seen and heard in today’s 24-7 news environment. We offer assistance with:
- YouTube
- Flickr
- FourSquare, Gowalla, Whrrl
We're also ready for the next big thing. Social media is constantly evolving, and Tricom stays on top of the changes. We test out the new tools and networks to see which will take off and which are a waste of time – saving our clients time and money.
Need an overall tutorial on incorporating social media into your communications and marketing efforts? Or have these tools in place, but need tips on how to integrate them to meet your needs and build your audience? Sign up for Tricom's Social Media 101. Please e-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it or call (703) 276-2772 x 17 to schedule your training session.
Viral Campaigns
There are times when it seems only a viral campaign can capture the attention our clients need on an issue. When a press release, a news conference or an editorial board just won't cut it. Tricom uses some of the most creative tools available to get our clients' point across and to get people talking online and in their homes.
Depending on the end goal, Tricom will craft a viral campaign using the best combination of e-mail, Facebook, YouTube, Digg, blogs, etc., and we will bring it to the attention of mainstream media, policymakers and others.
Live Tweeting
What is a tweet?
Why should I retweet?
Why would I want to use something called a hashtag?
Let us explain.
Twitter is one of the fastest and most effective breaking news tools available today. It really is. Don't let the funny name fool you.
Let us break your news as it happens, 140 characters at a time. At press conferences and events, our expert twitterers can tell your story quickly and effectively while it unfolds. Using the top hashtags and targeting reporters on Twitter, the Tricom team will ensure the Twitter community sees what you need them to see.
If you do not have a Twitter account, we can help you set up an account, find followers, design a background and figure out Twitter etiquette.
YouTube Videos
YouTube is a wonderful way to deliver videos to a larger audience. Tricom helps our clients deliver powerful, professional videos that break through the clutter. It does not matter if the message is humorous, somber or incendiary -- Tricom’s staff produces dynamic videos that garner hits.
Podcasts
Whether it is hosting a discussion with an expert about China’s effects on the American manufacturing industry or a news-style piece on an event, Tricom’s team produces interesting and informative podcasts, geared toward the audience of your choice. In addition to producing podcasts, we will also set up a channel for your organization on iTunes, so listeners can download the podcasts directly to their computers, smart phones and MP3 players.